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GoFundMe

Challenge

Massive humanitarian need, minimal prep time, and a global spotlight. YouCaring also needed to scale its platform, growth, and brand for an exit.

Solution

$41.6M in 18 Days: The Crowdfunding Campaign That Moved a Nation: Launched the largest crowdfunding campaign in history, driving $41.6M in Hurricane Harvey relief through J.J. Watt’s fund and acquisition by GoFundMe.

$1B+

Donation Revenue

$42M

Donations in 18 days for JJ Watt Houston Floods

114%

YoY Growth

Insights

Authenticity + momentum = trust. The story wasn’t fundraising—it was solidarity.

Strategy

Built real-time campaign updates for transparency.
Activated influencer and athlete partnerships.
Designed messaging cadence to sustain daily media attention.

Execution

JJ Watt partnership launched within hours.
Live dashboards + social proof loops.
Press outreach coordinated daily with major outlets.

Results

$41.6M raised in 18 days.
114% YoY revenue growth.
Acquisition by GoFundMe.

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