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Relativity Space

Challenge

Relativity had groundbreaking tech but no clear story. The “3D-printed rocket” message undersold its true innovation: software-defined manufacturing that could upend aerospace economics.

Solution

From Unknown to $2.3B Space Unicorn. Repositioned and rebranded the world’s first AI-driven aerospace platform helping secure a $140M Series C and global recognition as the #2 private space company after SpaceX.

$140M

$140M Series C Closed.

2.3B

$2.3B valuation.

100+

100+ tier 1 press placements

Insights

Investors and customers don’t buy tech—they buy inevitability. The story had to shift from printing rockets to reinventing how we build the impossible.

Strategy

Crafted brand narrative around “autonomous rocket manufacturing.
Built investor-ready decks, messaging hierarchy, and category POV.
Integrated brand values across internal culture and press.

Execution

Orchestrated full rebrand, web refresh, and media tour.
Produced founder storytelling assets and factory tours.
Secured 100+ Tier 1 features (NYT, Forbes, Wired, CNBC).

Results

$140M Series C Closed.
$2.3B valuation.
100+ tier 1 press placements
Secured first multi-million-dollar customer contracts.

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