Heading

AdRoll

Challenge

New tech, early category, and limited budget. AdRoll needed to make “retargeting” a household term in marketing.

Solution

#1 Fastest-Growing Marketing SaaS on the Inc. 500: Built AdRoll’s brand and growth engine from scratch, defining the programmatic retargeting category and acquiring 16,000+ customers.

145+

145+ Tier 1 placements

#1 Inc.

#1 Inc. 500 marketing company

15,064%

15,064% growth; category market leadership.

Insights

Proof beats promotion. The team had to show measurable ROI and social  proof fast.

Strategy

Rebranded and repositioned identity.
Created content, demand gen, and event engine.
Scaled PR across Ad Age, Forbes, TechCrunch.

Execution

145+ Tier 1 placements.
Always-on growth campaigns, ROI tools, and case studies.
Created culture and hiring brand that attracted top talent.

Results

#1 Inc. 500 marketing company.
15,064% growth; category market leadership.

More Case Studies

Relativity Space

From unknown to $2.3B unicorn

GoFundMe

$1B+ in donations