BUILDING MOVEMENTS THAT BECOME MARKETS
Founder & CEO of Wondr, growth leader behind unicorn startups, and storyteller shaping the future of AI and Web 3.
From Star Wars to Startups
For over two decades, I’ve helped visionary teams and founders bring world-changing ideas to life, from Lucasfilm, Nintendo, and Eventbrite, to AdRoll, Relativity Space, and Akash Network.
Today, I’m building Wondr, an AI-native social network empowering creators and communities to co-own what they build.
Work With Me
Venture Studio
From idea to inevitability: I co-build high-conviction products and brands in AI, Web3, and frontier tech, translating complex ideas into clear value, community, and market traction.
Growth Advisory
Scale with clarity: Hands-on guidance from PMF to breakout growth. I help you refine positioning, unlock brand alignment, and design GTM engines that compound.
Executive Coaching
Lead with conviction: One-on-one coaching for founders and executives ready to sharpen focus, elevate communication, and scale themselves alongside their companies.
Speaking & Workshops
Turn ideas into traction: Talks and workshops on startup growth, narrative-driven branding, GTM strategy, and creative leadership, where vision meets execution.
Select Case Studies
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“Maly has successfully helped us achieve three goals: 1) build market-leading brand awareness and inspire more audiences with our story, 2) engage and secure top global customers, 3) support company investor relations. Maly was able to complete diverse projects with fast turnaround and limited resources, delivering exceptional results for us.”
“Maly has a rare ability to connect vision, story, and execution. She helped us shape 375ai’s brand from the ground up, translating complex ideas around AI, blockchain, and edge computing into clear, compelling positioning. Her blend of creative intuition and strategic rigor elevated how we communicate our value.”
“Maly is precise, methodical, strategic... She brings best practices to organizations and makes ideas reality with a resounding success. She is a remarkable growth strategist and a brilliant executive. In working with her to give women more mentors, I gained a mentor myself in Maly.”
“Maly is brand and marketing guru and one of the best managers of people I have ever met. She built one of the strongest, most dedicated teams I have ever seen. On top of managing, she went above-and-beyond to create value for the company...and help on the investor trail. Highly recommend.”
Latest Insights
The Great Trust Recession
48% of people now question the authenticity of almost everything they see online. Researchers are calling it The Great Trust Recession. When I read that stat, I didn’t feel surprised. I felt responsible. I’ve spent twenty years inside the systems that produced this outcome. I understand exactly how we got here. And that’s why I’m building the alternative.
The Data Moat Playbook: What Sojern's $10B Transformation Can Teach AI Startups
How I repositioned Sojern from a boarding pass ad company into a $10 billion performance marketing platform, and what it taught me about data moats, identity pivots, and outpunching your weight. Most companies outgrow their original identity before the market notices. The product that got them started, the positioning that made sense at launch, stops being big enough for what the company has actually become. The hardest part isn’t seeing the bigger opportunity. It’s getting the market to let go of who they think you are so they can see who you’ve become. That’s the transition I led at Sojern, and it’s the one I see AI startups struggling with right now as their markets mature faster than their positioning.
How We Built an Inc. 500 #1 Fastest-Growing AdTech Startup in America
What the first wave of machine learning can teach AI startups about winning in a crowded market. When a technology is new, the best product wins. When the technology commoditizes, the best story wins. The tricky part is knowing which phase you’re in, because most founders figure it out too late.
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Weekly insights on startup product strategy, branding, growth, and storytelling.