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Sojern
Challenge
Competing against legacy travel networks and proving measurable ROI to enterprise partners.
Solution
$10B in Bookings–From Adtech Startup to Travel Powerhouse: Repositioned Sojern as a global performance marketing leader for airlines and hospitality, driving over $10B in influenced bookings.
$100M+
Annual Recurring Revenue (ARR)
$10B+
Bookings driven
3x
Deloitte Fast 500 honoree

Insights
B2B travel marketing needed to speak the language of performance, not impressions.
Strategy
- Shifted positioning to performance marketing platform.
- Built data-driven sales enablement and vertical playbooks.
- Expanded global PR and thought leadership.
Execution
- Partnered with Virgin, Marriott, Hertz, HBO, Tourism Australia.
- Architected Travel Insights program (1B+ data points).
- 200+ industry speaking engagements worldwide.
Results
- $10B+ bookings driven.
- Deloitte Fast 500 3× honoree.
- Profitability achieved and sustained.






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