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Sojern

Challenge

Competing against legacy travel networks and proving measurable ROI to enterprise partners.

Solution

$10B in Bookings–From Adtech Startup to Travel Powerhouse: Repositioned Sojern as a global performance marketing leader for airlines and hospitality, driving over $10B in influenced bookings.

$100M+

Annual Recurring Revenue (ARR)

$10B+

Bookings driven

3x

Deloitte Fast 500 honoree

Insights

B2B travel marketing needed to speak the language of performance, 
not impressions.

Strategy
  • Shifted positioning to performance marketing platform.
  • Built data-driven sales enablement and vertical playbooks.
  • Expanded global PR and thought leadership.
Execution
  • Partnered with Virgin, Marriott, Hertz, HBO, Tourism Australia.
  • Architected Travel Insights program (1B+ data points).
  • 200+ industry speaking engagements worldwide.
Results
  • $10B+ bookings driven.
  • Deloitte Fast 500 3× honoree.
  • Profitability achieved and sustained.
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