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SecurityPal AI

Challenge

SecurityPal was seen as a “security questionnaire helper” in a crowded compliance category. The brand needed a shift to revenue enablement.

Solution

From Compliance Tool to Revenue Accelerator: Repositioned SecurityPal as an AI-driven trust layer for enterprise growth. Delivered a full rebrand, new website, and unified GTM engine in one quarter, transforming perception and accelerating enterprise adoption.

Insights

Buyers don’t care about compliance—they care about speed to close.

Strategy

Reframed brand around “AI trust & revenue acceleration.
Built full funnel demand programs.
Established “SecurityPal Council” of CROs/CISOs for credibility.

Execution

New brand and website in one quarter.
Cross-channel ABM and partner co-marketing.
Launched executive Council as PR flywheel.

Results

+61% website visitors.
Front-page feature in Forbes.
Pipeline velocity up.
Stronger enterprise positioning across OpenAI, Figma, Airtable clients.

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