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GenLayer

Challenge

A technically complex product lacked a clear message, brand identity, and market activation plan  to bridge AI and blockchain audiences.

Solution

8× Community Growth in 6 Months: Led a total brand and GTM transformation for an AI-powered blockchain, growing GenLayer into one of the most visible projects in Web3.

100k+

Community Growth in 6 months

8x

Social Media Follower Growth

Tier 1

Press: Forbes, VentureBeat, CoinDesk

Insights

Clarity compounds. Translating deep tech into tangible outcomes builds trust faster than jargon or hype.

Strategy

Defined brand positioning as “the trust layer for the AI age.
Built unified identity across GenLayer.com, Labs, and Foundation.
Launched a multi-channel marketing campaign aligned with milestones.

Execution

Delivered branding and 3 websites in 10 weeks.
Activated community engines (Discord, X, Telegram).
Orchestrated partnership launches with ZKsync, IO.NET, and Atoma.

Results

X growth 12K to 100K
Discord from small core → six‑figure community
Tier‑1 press and partner announcements; stronger inbound

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