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375AI

Challenge

375ai was an ambitious Solana-based DePIN startup deploying edge-AI nodes on billboards across U.S. cities. The core technology was powerful, but the team lacked a unifying brand identity, clear positioning, and a cohesive investor and go-to-market narrative. They needed clarity, creative direction, and execution—fast.

Solution

Launching a Solana DePIN Brand and Community: Developed branding, narrative, and websites for 375AI, a next-generation edge-AI DePIN deployed across billboard infrastructure in partnership with Outfront Media.

Insights

Breakthrough technology alone doesn’t attract belief. Investors, partners, and communities rally around a clear story: what it is, why it matters, and how it scales. The opportunity was to translate complex infrastructure into a brand and positioning strategy people could instantly understand and trust.

Strategy
  • Align team around a single vision and market narrative.
  • Define brand architecture and visual identity rooted in clarity and scale.
  • Build the positioning and investor narrative to attract audiences.
  • Design and ship a complete web presence, creative system, and launch assets across digital channels.
Execution
  • Facilitated leadership team alignment workshop to define vision, mission, and value prop.
  • Built complete brand system: identity, color, typography, and storytelling framework.
  • Crafted positioning, narrative, and messaging hierarchy to unify product, investor, and public communication.
  • Developed new website, content strategy, and assets for web, X, and community.
  • Produced investor pitch & deck with visual storytelling and financial alignment.
  • Designed creative assets and campaign landing pages for marketing and product launches.
Results
  • Unified brand and narrative delivered across all channels.
  • Launched full website, creative assets, and investor materials within two months.
  • Established market-ready identity and investor pitch used for partner and fundraising outreach.
  • Aligned leadership team around shared goals and clear positioning.
  • Early inbound traction from community, partners, and investors.
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